If this is the first time that you are hiring a digital marketing agency or changing your current affiliate agency, you need to make serious preparations. You got to start with a history search, build a list of agencies, and determine who will make sales calls.
However, the sales call itself can be a little tricky. An agent’s sales representative may simply sell the product through the service and end up asking for more than necessary. As a company that tries to invest a lot of money in outsourcing, you need to make sure you are talking to the right people. When asking the right questions, you should be able to discuss and understand the important facts that your diligence has not collected.
There is a saying in the marketing world that is correct, but unfortunately, it is widespread. In most cases, however vague, “it depends” is the accurate response to most marketing questions. This saying applies to marketers and customers.
Before continuing the interview with a potential agency, the following questions will help you determine if the agency is right for you.
1.What Are The Main Industries You Work With?
The way they answer that question will determine how far they understand the distinctions of your industry. The more they know the companies in their industry, the faster they can produce results. However, if they do not mention their sector or similar industry, it means that they may not have direct knowledge of the strategies to be applied. This is not an agreement that can solve the problem in all situations, but it is definitely worth mentioning.
Specific marketing procedures can indeed produce excellent results in almost all situations, but different sectors require changed methods. Make sure that the brand organization is able to explain the strategic differences between medical device companies and academia.
2. What Is Your Agency’s Culture?
Determining the agency culture you want to work with is imperative for developing honest and long-term relationships with their team. The better the relationship with the agency, the better it will do for you. Visit the agency from time to time (especially the account manager). On average, you find yourself as a group customer 4 to 6 times a year. Make sure they match your business and values. If the agency you are looking for is a person, you need to like that person.
3. What Do Your Reports Look like?
Mathematics is a universal language, but not everyone is particularly proficient. If you need reports provided by agencies in a translated form, they are not very good. Good reports are practical and transparent, and the reports themselves need to be translated. A right agency will also explain how to use, maintain, and understand the work you provide, but their work reports must be self-explanatory.
Another critical factor in the agency’s report is time. The frequency with which they report to other customers is a good indication of the frequency with which they report to you. The “good” timings depend on your needs. For example, do you need to receive a report before a particular day to receive the bonus, or do you just try to send and receive reports once a year to reduce confusion?
4. Can You Manage Our Social Media Platforms?
Your business should try to find an agency that uses existing marketing strategies to serve your target audience. Many consumers expect social media analytics, insights, and a company’s overall appeal before making a purchase decision. To be kept informed, you need to use social media platforms actively. Ask the potential agency about the latest plans for your social media and connect your company’s brand to your followers. Find out if they have a content strategy and how to use it across all social media platforms.
5. Does Your Company Offer Web Design Services?
A company needs to have a website that performs efficiently on both PCs and mobile devices. Ask your agency how to make your site respond to multiple devices and how long it takes to get results. It can also be useful to ask your agency about other sites that they have created for you and see what the agency is doing.
Also, make sure that the agency uses the website template or custom design created by each website. Ask how much your company is investing in the design and layout of your website and any concerns you may have, such as pop-up surveys or adding security features to your website.
6. What Is Your Most Successful Project Till Date
Customer testimonials and case studies are social evidence that experienced digital marketing agencies should get on their websites. However, if you see them, you don’t have to stop there. It would be best if you asked some follow-up queries to close the loopholes. If you can’t find social evidence on their website or what they have don’t relevant to your work, ask the agency to show how they can help you. If the agency is newly established, it must have the best portfolio on its website for referrals from future clients.
7. How Much Would This Project Cost And What Is The Fee Structure?
Before the agency starts anything, the cost of the project must be determined. Ask your agency about the fees and total cost of creating a project in an hour, as well as other costs, such as maintaining a website and stock photos. Let’s take it one step closer, what happens when a project exceeds your budget, and when you have to pay an agent. When asking these questions, remember to take your budget with you.
How do agency charges? Will you charge an hour for a fixed price, or will I be charged whenever a new user is assigned to a task? You should ask about any hidden fees that may be incurred by the agency. In addition to the average price range, it is important to take seriously how they view your success and how it compares to your salary.
8. When Have You Failed?
This is an important question but often overlooked when hiring any agency. While asking about examples of their work, you want to see at least one example of a failed project or ask them when they failed. By not learning, exposing the mistakes of the past and the ways they learned from them revealed the true “agility” and “adaptability” of the agency.
9. How Does Your Company Utilize Content?
It would be best if you had an agency that can create content that conveys the image of your business through numerous channels. The blog contains keywords that your company’s target users are looking for to help increase traffic to your site. Print and digital advertising, TV advertising, email marketing, and online video are also effective strategies for leveraging content creation. Ask the agency how they plan to share the content and how often they make new content.
10. What Is The Project Timeline?
Ask your agency the actual time of the proposed project. Ask them how they contact your company and how you can connect with your potential agency. In addition, the agency should be able to explain to you the project process you have submitted and how they intend to measure the results of the project.
Your future digital marketing agency should be able to provide you with a roadmap to your success. They could determine this projection a few different ways. Maybe it’s based on past client results, or better yet they also take into account your specific business and the strategy they will develop to meet your goals. Either way, make sure they can provide you with actual numbers and proof.
11. How long will it take to see results?
Is it a week? A month? A year? If you don’t know, you might get stuck with an agency waiting for results to happen. Conversely, you don’t want to hire a digital marketing agency under the expectation that your conversions will instantly skyrocket if that’s not the case. Set clear expectations for when you will see results, and understand that it might take a bit of set up. Be wary of companies that give overly vague timelines, though.
12. How do you measure success?
What metrics do they use to define success? ROAS? CPO/CPA? Make sure the KPIs they use benefit your company. Also, are they adaptable? If they typically track ROAS across online ecommerce transactions, are they able to measure the value of lead generation instead? Before you hire a digital marketing agency, make sure they can adapt their measure of success to meet your needs.
Choosing an agency as a digital marketing partner for your brand is not a quick and easy process. There are many options, many different styles, and many potential consequences (good and bad) in the business that you may face as a result of your decision. When asking potential agency, the questions described in this article will help you better understand the digital marketing agency you are looking for and your own goals and preferences. After all, the choice is yours, so consider your